Entertainment
Platinum and Gold campaign work with cultural reach.
Cover art, motion, and campaign visuals for major music moments show cultural range, taste under pressure, and work that travels.
Major artistsCulture signal
Roshawn Allen // Creative Direction
I turn culture into brands people remember and businesses can use.
Roshawn Allen is a Los Angeles creative director for entertainment, beauty, fashion, tech, and founder-led brands. Companies hire him to turn loose ideas into identity systems, campaign worlds, websites, decks, packaging, and commerce experiences that move the business forward.
Available for full-time Creative Director, Associate Creative Director, Brand Design Lead, Senior Graphic Designer, and Senior Brand Designer roles. Turestrl is the design firm Roshawn Allen created: a working studio, original IP platform, and demonstration of creative direction across brand, web, commerce, and culture.
Creative Director
Associate Creative Director
Brand Design Lead
Senior Graphic Designer
Senior Brand Designer
02 // Proven range
Major culture work, founder trust, and systems that ship.
Roshawn moves through music, athletes, founders, beauty, fashion, web, packaging, decks, and original IP without losing the thread.
RIAAPlatinum / Gold entertainment campaign work
Baron DavisAthlete, founder, and culture-led brand trust
Angela WhiteFounder partnership with measurable DTC growth
TurestrlDesign firm, original IP, services, and brand world-building
Founder brands
Angela White
Hearts Pure connects identity, packaging, Shopify UX, and conversion into one business case.
Beauty / DTC$5K-$21K
Athlete-led ventures
Baron Davis
Brand experiences for founder-led sports and entertainment ventures where speed, story, and polish matter.
BDE / SLICCreative trust
03 // Selected clients
Selected Clients
Brands, founders, artists, and organizations I've helped bring ideas to life.
- Baron DavisBrand experience, BDE / SLIC
- Angela WhiteIdentity and Shopify UX, Hearts Pure
- JeremihEntertainment campaign design
- Lil DurkCover art and motion
- Jamie FoxxCampaign design
- HuluEvent environment, Finals House
- Def JamCover art direction
- Island Def JamCover art direction
- Create Music GroupCampaign design support
- FlighthouseContent and campaign design
- Black SantaBrand identity
- BIG (Business Inside the Game)Brand design
04 // Selected systems
Brand, web, and product systems that can actually scale.
Identity, web, packaging, pitch logic, and conversion all point in the same direction.
Hearts Pure
Rebuilt the DTC brand from identity and packaging through Shopify UX, turning a beauty concept into a conversion-ready business.
Angela White / DTC beauty$5K-$21K/month reported lift
Turestrl Inc.
Built the design firm as a living system: services, archive, original IP, commerce, and point of view.
Design firmWorld-building
Nature Dezzert
Structured a skincare shop around premium discovery and a clearer path to purchase.
ShopifyCommerce UX
Helium Clothing
Translated an artist-driven Chicago fashion brand into a digital storefront with cultural edge.
FashionDigital brand
WorldWide Logistics
Clarified the service story, trust cues, and conversion path for an operations business.
Service businessB2B clarity
Mild and Sauce
Restaurant identity shaped for concept clarity, memorability, and franchise-style presentation.
ATW Couture
Fashion mark built for a premium label that needed confidence before expansion.
Hearts Pure Mark
Identity foundation extended into packaging, ecommerce, and retention-focused beauty commerce.
Qwality Printing
Service mark designed to make a practical print business feel sharper and more established.
05 // Entertainment and campaign direction
Work built to live in culture, not just in a portfolio grid.
RIAA Platinum / Gold work, major artists, athlete-led experiences, deck storytelling, motion, events, and original IP. The work moves beyond static brand boards into campaigns, moments, and worlds.
My Beyonce
Cover artwork for a major release, built to read instantly at platform scale and live beyond the thumbnail.
Lil Durk / Dej LoafEntertainment art direction
Turn Myself In
Motion artwork that turns a release into a campaign moment: movement, mood, utility, and replay value.
Lil DurkMotion campaign
N3ON Studio
Pitch system turning a studio concept into an investable visual world with structure and business logic.
DeckCreative direction
Angela White x LV
Premium collaboration pitch that frames celebrity, luxury, and commercial imagination in one controlled narrative.
PitchPartnership
NEARTH
Original IP development that proves the world-building muscle behind the service work.
IPWorld-building
Hulu Finals House
Event environment asset built for live visibility, partner presence, and photographed moments.
Event systemOn-site branding
Next Best to Breast
CPG packaging concept showing how naming, shelf presence, and trust become a market-ready idea.
Product conceptPackaging strategy
06 // Selected work
Systems, stories, and launches with business weight.
A DTC rebuild, a design-firm system, and pitch work that turns ideas into worlds people can understand, fund, and grow.
Hearts Pure // DTC beauty
Hearts Pure: DTC beauty rebuilt from identity to checkout.
Angela White's Hearts Pure needed to feel credible, premium, and easier to buy. I connected brand identity, packaging, product presentation, Shopify UX, and conversion copy into one commerce system.
- Clarified the offer, value props, product hierarchy, and purchase path.
- Unified logo, packaging, product imagery, site media, and mobile cart UX.
- Improved trust at the moments where customers decide to buy or leave.
Monthly revenue grew from roughly $5K to $21K after the rebuild and launch improvements.
Built a system that could support product education, repeat purchase, and founder-led growth.
"He rebuilt our e commerce experience and the numbers followed. Exactly what we needed."
Angela White, Founder, Hearts Pure
Additional systems
Built to extend beyond one deliverable.
Beyond the main case study, these systems show how Roshawn shapes studios, pitch worlds, services, commerce, and original IP.
Turestrl // Creative architecture
A design firm built as a creative headquarters.
Services, original IP, commerce, cultural output, and brand voice connected under one firm identity.
Turestrl Inc.
Design firm, working studio, and original IP platform created by Roshawn Allen.
Services
Presentations, motion graphics, web design, logo design, cover art, event assets, clothing design, and product design.
Capabilities
Range across entertainment, fashion, beauty, web, product, and founder-led brands.
Original IP
Store, comic-book, visual worlds, and intellectual property that show concept depth beyond service work.
Conversion path
Brand voice, services, original IP, commerce, and conversion path working as one system.
A living demonstration of creative direction: brand voice, services, commerce, and original IP under one firm identity.
N3ON // Pitch narrative
From concept to investor-ready story.
World, offer, audience, visual logic, and next-step momentum shaped into a pitch people can follow.
First impression
Open with a visual world strong enough to make the concept feel investable before the details arrive.
Environment
Use renders, scale, and environment cues to move the idea from abstract concept into believable space.
Narrative logic
Build narrative logic so the pitch has stakes, audience, cultural position, and room to expand.
Business shape
Translate the creative idea into a business shape: audience, category, expansion model, and activation path.
Clear ask
Close with a clear next move: collaboration, funding, approval, production, or launch.
07 // How I think
Strategy first. Memory always. Systems until it scales.
The work starts with business clarity and ends with a brand people can recognize, trust, buy from, and build on.
Design has to know what problem it is solving.
Before the look, I define the audience, the business goal, the emotional position, and the moment where a person needs to believe.
Brands should leave a mark.
A logo is not enough. The system needs rhythm, language, image, and behavior that people can recognize later.
One strong asset is good. A repeatable world is better.
I build rules, reusable layouts, pages, decks, packaging, motion, and language so the brand can keep moving after launch.
The work should help people decide.
Whether it is a website, pitch deck, cart drawer, or campaign, the structure should reduce friction and move the audience forward.
Ideas need somewhere to live.
I think in ecosystems: services, content, IP, commerce, community, and the visual language that holds them together.
Baron Davis
Founder and CEO, BDE / SLIC"Roshawn brings culture, speed, and story. He turns loose ideas into premium brand experiences."
Client perspective
Angela White
Founder, Hearts Pure"He rebuilt our e commerce experience and the numbers followed, exactly what we needed."
Client perspective08 // Contact
Let's build the next thing people remember.
Open to Creative Director, Associate Creative Director, Brand Design Lead, Senior Graphic Designer, and Senior Brand Designer roles across the United States. Los Angeles based, remote and hybrid friendly.